Oliver Horn, managing director of Swisse Wellness (Australia), said at a recent media briefing that the company has enhanced strategic planning in markets including China, Australia and New Zealand, North America and Europe.
The efforts would be paid not only to sales channels but also in launching new productions.
Mr. Oliver said at the event that Swisse account for about 65% of the market share outside China market, while China accounts for 30% of the world’s market share.
In Asian market, this year will continue to see more efforts be paid to online cross-border e-commerce platforms, highlighting Hong Kong and Singaporean market.
Mr. Oliver said that last year during the Singles Day sales, Swisse reached 200 million Australian dollar sales, with over 250 SKU in both China and Australia/New Zealand market. 70 to 100 of the above SKU are new products. (Source: soho.com)