After three years of cross-border e-commerce business, Netease’s Kaola has added local e-commerce business since earlier this year.

According to data from Analysys, Kaola is the No.1 cross-border online retailer in the first quarter of the year, accounting for nearly 67% of the entire market share, followed by Xiaohongshu.

The company also opened its first offline cross-border business store in Hangzhou in April. (

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