Recently, Nestle announced to launch the project of “15 minutes, quality food and great life” in Beijing, as part of the company’s global strategy to call for consumers to change for healthy life.
Rashid Qureshi, CEO of Nestle Greater China, said at the press event that the company would roll out a series of events to promote healthy life in China.
This event aims to ask consumers to spend 15 minutes to enjoy quality breakfast, to work out and relax. Nestle said it expects to promote healthy habits together with the government, research institutes and business partners.
“The latest research results show a big gap between the eating habits of Chinese consumers with the dietary guidance.
Nestle also teams up with business partners to release teaching videos, and tailor breakfast menu with JD.com.
(Source: food daily)