Recently, Netease’s cross-border e-commerce platform teamed up with consulting firm Analysys to release a report on “consumption trend of quality life”, which shows that  among 4000 Kaola users, the habit of workout and travel has been the new trend among the young consumers, which lead the upgrade of equipment and fashion.

Regarding consumptions related to workhout, the expense to pay for a coach for a membership card at a gym has become second to sports nutrition and sportswear.

Health food has become increasingly popular among office worker. According to the sales number from Kaola, products that help to protect eyes, prevent fatigue and replenish energy area mong the most popular products. Imported mouth wash and products that help to protect neck are among the most popular health-related products as well. (Source:

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