According to the market research company iMediaResearch, in the first half of this year, Kaola of Netease tops the market share among China’s cross-border e-commerce platforms by 26.2%, followed by Tmall and JD.com.
According to the report, 56.9% users stick to their familiar overseas brands,, while 37.7% prefer to look for new brand experiences.
During the sales campaign of June 18, 43.8% of users buy from Kaola, 42.4% from Tmall, 40% from JD.com.
The research company estimated that in 2018, the transaction volume of China’s cross-border e-commerce platform will reach 9 trillion yuan. (Source: ebrun.com)