August 15,2018 – the association hosted its annual International Sports Nutrition Industry Summit at Shanghai’s 5 star Regal International East Asia Hotel with sponsors Glanbia, GNC and NSF International as well as partners China Gate Consulting, International Society of Sports Nutrition – Asia and Reed Sinopharm FIBO China Expo.

The all day event attracted 70 international and domestic industry attendees and featured 13 industry expert speakers covering all aspects of the business:

 

Industry Size and Growth

Jeff Crowther – HPAChina Executive Director

 

Fitness Industry Insights and FIBO China

Kelvin Goh – CEO AsiaFit Consulting

 

Sports Nutrition Regulatory Insights

Li Qigeng – Secretary General Chinese Institute of Food & Technology, Sports Nutrition

 

Regulatory: Supplements & Ingredients

Wendell Wei – CEO China Gate Consulting

 

Manufacturing Sports Nutrition in China

Stephen Ye – Product Director Aland

 

Provon Protein: Better Fuel for the Body

Brent Petersen – Director Ingredients R&D Glanbia

 

Sports Nutriton & Market Development

Rowena Lai – Product Manager GNC China

 

Sports Nutrition: Global Trends

Annie Liu – Country GM Innova Market Insights

 

R & D of Sports Nutrition

Robert Wildman – ISSN-Asia CSO Dymatize

 

Omega-3: Latest Sports Nutrition Research

Lu Lei – Acct Director Aker BioMarine

 

China’s Health and Fitness Consumers

Marek Fudala – Director Innovation Practices Nielsen Group

 

WeChat Marketing & Strategies for Sports Nutrition

Jenny Chen – COO WalktheChat

 

Cross Border E-commerce & Sports Nutrition

Ron Wardle – China CEO ExportNOW

 

Be sure to attend next year’s event. It is the best opportunity to learn, share and network with both international and domestic industry experts.


The summit was followed by FIBO China Expo also in Shanghai held August 16-18, 2018. The expo is China’s leading Fitness and Sports Nutrition event. The summit combined with the three day expo makes an attractive time for  international sports nutrition brands to visit China.

The association also organized its FREE annual Sports Nutrition Education Seminar on August 16th at FIBO China Exhibitor Showcase Stage. The seminar was open to all FIBO attendees, which was mostly made up of fitness trainers and exercise enthusiasts.

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