It is expected that the market of China’s health food will reach 100 billion yuan in five years. However, it is still challenging for Chinese health food brand to compete in the market.
The established Chinese health brand only account for 25% in the local health food market, and the competition has been driven up by the foreign health brand. According to a survey done by the consulting firm Strategy&, the Chinese consumer still lack for confidence towards home-made health food, due to concerns of food safety.
“We hope we can improve the confidence of our consumers towards Chinese health food, so we build the first cloud-live factory so that consumers can in-time monitor the manufacturing process in our factory,” said Wei Xin, general manager of Zhejiang’s Nutrasis. “In the latter half of this year, we would also make the process of procurement, assessment to sales all trackable.” (Source: news.sina)