The Chinese e-commerce site kicked off mid-year shopping festival on June 1, and saw an explosive sales growth of health food this year.

JD sold 1.5 times more of the sales volume in the first hour of the festival this year than the whole day of June, 1 last year.

Many of the health food sold on this platform offers 50% discounts to users this year.

Contact lenses are well-embraced by consumers during the festival. According to optical health report released last year, nearly 600 million people have eye-related diseases. Relevant products are most favored by female consumers. (Source:

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