The global health brand Herbalife recently announced that the brand would launch a campaign to open pop-up stores in 12 cities in China, including Beijing, Shanghai and Guangzhou.
The stores would combine customer experience and brand marketing in the stores, making it integrative, open, innovative and intriguing.
The campaign will kick off from Nanjing, and then cover 12 cities including Guangzhou, Chongqing, Xi’an, Beijing, Shanghai. It is expected that the stores will be visited by more than 2 million times.
During the campaign, the company’s factory in Nanjing will be opened to consumers for the first time. (Source: Shuzheng Kangxun)