Recently, China’s beverage brand Wahaha teamed up with Zhongnan Tianyan Technology Co to co-release a fermented milk drink that is conducive to protect eyes.
A cooperation memo was signed recently by these two companies, and the drink named as “sky’s eye” will be put into market soon.
A cartoon series under the same name produced by Zhongnan Group is airing on the kid’s channel of China’s state broadcaster.
Wahaha said that the company aims to have various and creative images to attract more consumers, and the new image of “sky’s eye” will increase the company’s interaction with consumers. (Source: sina.com)