According to a recent report released by JD.com, more and more female consumers raise awareness of health thanks to the e-commerce booming. An increasing number of female consumers are buying health services and health food to improve their own life quality.

According to the report, female consumers in rural areas pay more attention to nutrition, while city girls pay more attention to services, who also pay more attention to prevention instead of curing diseases. Female consumers who during 1990s are most advanced regarding health consumption.

Among 35 big and middle cities in China, female consumers in the mega cities including Beijing, Shanghai and Guangdong contribute the most in health-related services and goods, followed by consumers in cities like Chengdu, Xi’an and Shenyang. (Source: Shuzheng Kangxun)

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