According to authority of Guangdong province, the provincial FDA will hold 63 events to educate local consumers about health food in rural areas.
The regulators will target elderly consumers in the relevant events, who are more likely to become the target of illegal vendors in marketing campaigns.
Food and health experts will be invited by the authority to give lessons to consumers, and the campaign aims to cover over 10,000 local residents. (Source: ycwb.com)