Several e-commerce platforms in china have opened their first batch of physical cross-border e-commerce stores in china so far this year，making Hangzhou a hub for opening of this kind of stores.
Kaola, NetEase’s e-commerce platform for foreign companies, opened its first offline cross-border e-commerce store in Hangzhou in January. Kaola said it would open stores in five additional cities: Beijing, Tianjin, Shanghai, Guangzhou, and Chongqing.
Kaola’s move was followed by Alibaba‘s Tmall.com, which would open the doors of its first physical store for cross-border e-commerce platform Tmall HK in Hangzhou’s Intime Department Store, as it takes advantage of preferential policies in the city due to its status as a national pilot city for the sector.
Tencent-backed e-commerce startup Xiaohongshu, or red little book, also opened its first offline store in Zhengzhou Henan province. The products sold in this store range from health food, cosmetics to electronic devices. customers can order products which are stored in Zhengzhou’s bonded house. All goods can be delivered to customers nationwide within three days.