In the week prior to the Chinese Lunar New Year, Casti Beef, a Uruguayan brand targeting the high-end consumer market, sold 26 tons of premium meat in China.
In the past four months, a total of 45,000 tons of Uruguayan beef was sold by various brands in China, Daniel Castiglioni, general manager of Casti Beef, told Xinhua in a recent interview.
“With a growing middle class who have more money to spend, China has a steady demand for agricultural produce and is paying higher prices every year,” said the Montevideo-native businessman.
The incessant Chinese craving for more and better food has been “increasing the incomes of the industry, the farmers, and all the people around the business,” he said.
Uruguay was one of the first from Latin America countries exporting beef to China. It has become a favored choice for the local consumers over the past 15 years.
And it is not just beef.
In recent years, Chinese consumers have been enjoying a whole variety of flavors from Latin America. They make salads with Mexican avocados, fry Chilean salmon fillets or savor them raw as sashimi, make toasts raising glasses of Argentinean wine, and wrap up the meal with desserts made of Peruvian grapes.
The world’s second largest economy has been translating its GDP growth into higher per capita income, and Chinese consumers’ pursuit of safe, healthy food has provided fresh opportunities worldwide, and in particular for Latin America.