NEW YORK, Nov. 15, 2017 /PRNewswire/ — Atrium Innovations, a global leading marketer & manufacturer of nutritional health products, has signed a Memorandum of Understanding (MoU) in the heart of New York City with NetEase Kaola, top cross-border e-commerce platform in China. Both parties agreed to form a strategic partnership to serve China’s emerging middle-class consumers and satisfy their rising demand for health and quality life, by providing them more natural, organic, safe and clean dietary supplement products, through China’s fast-growing cross-border e-commerce channel.
Atrium Innovations has 13 supplements brands, and among them, Garden of Life® and Wobenzym®. Garden of Life® is the leader and innovator in Non-GMO Project Verified and Certified USDA Organic nutritional products and is the No.1 VMS brand in US Health Food channel. Wobenzym®, made in Germany, is the leader in systemic enzyme therapy for treating inflammation and the pain associaterd with it and is supported by over 200 clinical studies and reports. In 2016, Atrium announced to enter China market, by setting up 2 wholly owned enterprises in HongKong and Shanghai along with a full-fuction local team.
NetEase Kaola was launched by Netease, one of the largest internet giants in China in 2015, aiming to provide top quality products from around the world to China vast consumers. NetEase Kaola became one of the fastest growing e-commerce companies & the leading cross-border e-commerce platform in its second year.
At the signing ceremony, Mr. Peter Luther, President & CEO of Atrium Innovations, said Atrium highly values the huge potential that the China market provides. He believes that Atrium’s premium brands like Garden of Life and Wobenzym offer unique benefits to Chinese consumers who are looking for more natural, clean and proven supplements from the international market. He also mentioned that Atrium was looking at the potential future launch of its leading professional brand Pure Encapsulations. Mr. Luther also confirmed Atrium’s long-term commitment to building a strong, sustainable business in China in partnership with leaders like NetEase Kaola who provide better products and services to Chinese consumers, based on understanding of cross-border shopper insight and purchasing behavior.
Ms. Lily Zhang, CEO of NetEase Kaola, expressed that overseas shopping has become an unstoppable trend in Chinasince deep penetration of Mobile Internet, and consumers with high spending power are constantly seeking higher-quality goods through cross-border platform. Cross-border e-commerce also becomes one of the most effective ways to enter China market for overseas brands. Taking advantages of the large scale of user base (around 900 million users), strong capital advantage and media resources of the parent company NetEase, Netease Kaola is focusing on cross-border business and providing Chinese online consumers safer, more fashionable and healthier quality goods. “We can offer high-valuable imported products & services with assured quality to our consumers. Meanwhile we can help oversea companies to introduce their brands into China market rapidly”, said Ms. Zhang.
David Brisske, investment principal at the Permira funds, the majority owner of Atrium Innovations also attended the signing ceremony to celebrate the strategic partnership between Atrium and NetEase Kaola. He introduced the Permira funds’ successful investment track record in the global consumer, retail and financial sectors, and expressed the hope for further collaboration with NetEase Kaola in more fields in the future.
Atrium Innovations/Garden of Life is the only nutritional health company that NetEase Kaola CEO visited during her US trip in October. The two teams will jointly develop a more detailed and enforceable marketing program for the organic & non-GMO brand Garden of Life, which will accelerate Atrium’s China business and lead the new trend in the premium supplements industry. NetEase Kaola will vigorously promote Garden of Life & Wobenzym during the coming Double 11 online shopping carnival, along with almost 30,000 products from more than 500 American brands in November.