Recently the local regulator of Yiwu launched a special campaign to crack down on false advertisement of health food in the local market.

According to a recent survey by China’s Consumer Rights Association, 21.9% of China’s elderly consumers are having health food, while 70% of these consumers buy products themselves. However, over 60% of these consumers mostly pay little attention to the ingredients in the health food.

The regulators emphasized that the ad issuers should shoulder more responsibilities of the ad they issue. Special attention should be paid when reviewing the ads of health food.

The local market regulator would strengthen punishment towards those ad issuers and vendors who violate the relevant regulations. (Source: Jinhua Xinwen)

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