Yum China Holdings, Inc. (the “Company” or “Yum China”) (NYSE: YUMC) announced that it has partnered with the Chinese Nutrition Society (“CNS”), China’s top professional organization dedicated to the research and application of best nutrition practices, to launch the CNS-Yum China Dietary Health Foundation (“Foundation”), reaffirming the Company’s commitment to supporting research and development in the field of nutritional science.

The Foundation, which aims to promote a balanced and nutritious diet for Chinese citizens, was launched during China’s 13th National Nutrition Science Congress held on 22-24 May in Beijing. With support from the Foundation, the Chinese Nutrition Society plans to expand its research into China’s restaurant industry and increase its focus on public nutrition education, as well as initiatives to promote balanced diets.

Yang Yuexin, President of the Chinese Nutrition Society, said, “We are pleased to collaborate with Yum China, China’s leading restaurant company, to establish the CNS-Yum China Dietary Health Foundation. With this Foundation, we hope to encourage more Chinese people to embrace balanced nutritious diets.”

Alice Wang, Senior Vice President of Public Affairs of Yum China, said, “We are honored to partner with China’s most influential nutrition organization on this important initiative. Through our joint efforts, we look forward to furthering nutrition research and building understanding of healthy dietary habits among China’s urban population.”

Yum China has a long history of supporting research into nutrition and balanced diets. In 2007, Yum China and the China Red Cross Foundation established the KFC China Health Foundation, and over the past 10 years, Yum China has provided approximately RMB 15 million (approximately USD 2.2 million) to support over 50 science research and education programs to improve the eating habits of Chinese people. Through partnership with the Chinese Nutrition Society, the original KFC China Health Foundation has been transformed into the CNS-Yum China Dietary Health Foundation.

Yum China’s restaurants across the country actively participate in public health and nutrition campaigns to expand understanding of the importance of good nutrition. Over the past two years, Yum China’s flagship restaurant chain, KFC China, has promoted China’s National Nutrition Week. In 2017, thousands of KFC China restaurants produced illustrated paper tray mats to broaden nutritional awareness – reaching over 30 million customers. The Company also organizes an annual KFC 3×3 Basketball Championship and sponsors multiple marathons and other sporting events across the country. (Source: Yum China Holdings)

Comments are closed.