New information released by the US-China Health Products Association gives insight into the massive export opportunity that awaits US dietary supplement manufacturers.  A high proportion of Chinese consumers buy health products, and a large proportion of consumers concerned about their weight are young.

In a recent newsletter from the organization, a report detailed a recent public presentation by Zhang Yonjiang, director of food and drug development monitoring at the state-run Chinese Academy of Social Sciences.  According to Zhang, 67.8% of Chinese consumers bought health food (the regulatory category that includes dietary supplements) in the latter half of 2012, while for the first half of 2013 that number ticked up to 68.8%, showing the huge potential market for these products.

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