The above 4:51 minute video is a good look into the past, current and future of China’s consumer development. As mentioned in the clip, niche categories of consumer goods will see a bright future in China. Due to their higher retail pricing, imported dietary supplements and other natural health products certainly fit into this “niche” category. Fast Moving Consumer Goods (FMCG) are no longer the only category from multi-nationals that will sell in China.
If you work for a foreign company selling dietary supplements or other natural health products, you should already be in China or working on an entry plan. If you need assistance with this process, don’t hesitate to contact the association for guidance.
Video Source: https://www.mckinsey.com/insights/asia-pacific/chinas_rising_consumer_class