November 8, 2011 (Beijing) – Last week the U.S.-China Health Products Association welcomed New Hope Natural Media and Derma-e natural cosmetic as the newest members of the association. The association’s executive director Jeff Crowther is very pleased to welcome both these industry leaders to the growing number of companies supporting the association’s initiatives in China. The market remains one of great interest for U.S. companies and is seen as the market with the most potential for grow. However, with the current set of regulations in place, realizing that growth is going to be a bit of a challenge.

As the only U.S. non-profit trade association operating in China and dedicated to the natural health products industry, the association is in a unique position to work on encouraging China’s natural health products industry to become more open and transparent. Having outstanding relationships with both the U.S. and Chinese governments, the association has been sharing information and submitting reports to China’s State Food and Drug Administration, Chinese Ministry of Commerce, National Reform and Development Committee, the State Council as well as the U.S. Embassy.

The association is also working to help its members succeed by sharing industry connections and consulting companies on entry strategies. Last year, the association helped eight U.S. companies successfully enter the market, which the association received an export award from the U.S. Department of Commerce.

New Hope and the association will be working closely together to bring quality Chinese suppliers to New Hope’s newly branded Engredea show. Crowther sees the addition of New Hope as a crucial link to bring China closer to the U.S. industry. Together with founding member NSF, New Hope is spreading quality assurance education and standards through their “Market Quick Start” program. The program was held this year in Beijing and Shanghai with great results. It was the first time Chinese suppliers received training of this quality in country.  For Chinese suppliers, attending Engredea will land them at the largest expo for natural products in the U.S. and give them the unique experience of not only marketing their products to U.S. buyers, but they can also walk the show and gain a real taste of the trends in the U.S. market. We can certainly look forward to an increasing amount of Chinese suppliers attending Engredea.

About New Hope: For more than 25 years, New Hope Natural Media has been the leading media resource and information provider for the natural, organic and healthy-lifestyle products industry. Our publications, events, e-business products and services deliver industry information and provide community-building forums that connect you to your next customer. In print, we offer the best consumer and trade publications, respected for their high quality of content; in person, the largest natural, organic and healthy-lifestyle products trade shows; and online, the leading-edge consumer and trade websites in the natural products industry.

About derma-e: For nearly 25 years, derma e® Natural Bodycare has pioneered the development of high-performance antioxidant skincare solutions. The comprehensive line of natural products is paraben-free, cruelty-free, 100% vegetarian and includes over 90 different products. derma e® can be found in 5000+ retail outlets across the U.S., with additional distribution internationally. derma e® is family owned and operated and dedicated to serving the natural products retailer.

 About U.S. –China Health Products Association: The association is the only U.S. non-profit association operating in China and dedicated to the overall natural health product industry. U.S. – China HPA is working towards the development of China’s natural health product industry by advocating for a more open and transparent regulatory system. The association is committed to increasing the trade and availability of its member’s products as well as working to safeguard the industry’s supply chain, which will benefit the health and wellbeing of both industry and consumers alike.  

For more information on China’s natural health product industry as well as how you can reap the benefits of membership, please visit the other areas of the association’s website or contact us directly at



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