U.S. Embassy’s Commercial Affairs Ministry Visits with World Health Store

(left to right) Freddie Xu-Agricultural Marketing Specialist, Paul Taylor-Deputy Principal Commercial Officer, Lynn Jiao-Senior Commercial Specialist, William M. Zarit-Minister-Counsel Commercial Affairs, Drew Campbell-CEO World Health Store, William Brekke-Principal Commercial Officer, Wang Yaoyi-Commercial Assistant, Alan Hallman-Deputy Director, U.S. Agricultural Trade Office.

April 29, 2011 (Shanghai) – Retail association member World Health Store (WHS) celebrated the grand opening of its 7th location with a visit from the U.S. Embassy’s Department of Commerce and Agricultural Trade Office. In March 2011, the association received an export award from the U.S. Department of Commerce for its successful work in assisting U.S. natural health products companies to enter the China market. World Health Store and the association worked together to secure business agreements with Jarrow Formulas, All American Pharma, Pacific Health Labs, Forward Foods and Chef Jays all of which are seeing increased business as World Health Store expands its presence in China. The association and WHS are taking full advantage of the increased strength of the Chinese RMB, growing consumer base and China’s policies toward increasing imports to generate domestic consumption.

About World Health Store

Founded in 2007 in Beijing, World Health Store (WHS) is a premium chain of “one-stop-shop” health stores providing professional guidance on a vast range of imported health remedies.  Still true to its philosophy since inception, WHS enhances lives by sourcing and consolidating the gold standard of health products from around the world that are supported by science.   Under one roof of close to 600 individual natural health products, customers are given choice and guidance by a seasoned bi-lingual team with over a century’s worth of health & wellness experience.  Actively knowledgeable in three pillars:  health & wellness, fitness and environmental home solutions; the team guides customers on the selection of:  vitamins & minerals, organic & natural packaged foods, sports nutrition, natural beauty & body care and eco-friendly household goods.

WHS is owned and managed by industry veterans from Australia, U.S. and China fluent in both English and Chinese, which makes communication and industry know how an attractive incentive for foreign companies looking to find a partner in China. WHS is also unique in that they are not only a retailer, but also an importer and wholesaler. Controlling the supply chain from manufacturer to shelf is an attractive aspect of WHS’ business model. In a market with many fake and/or suspect products, WHS quickly realized they had to control every aspect of their business to protect themselves and the manufacturers they represent. For more information about World Health Store visit their website: www.whs.asia. For companies looking to export to the China market, contact the association at info@uschinahpa.org.

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