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Health Products Association – China (HPA-China) is a U.S. non-profit 501(c6) organization dedicated to the overall natural health products industry including dietary supplements, nutritional ingredients, organic foods, natural cosmetics, sports nutrition, probiotics, omega fatty acids and traditional herbal products. The association’s primary focus is the continued development of China’s dietary supplement and overall natural health product industry. The association works closely with both government and industry to achieve its objective.  HPA-China differs from other associations as it offers it members business related services to help them succeed in one of the most challenging markets in the world.

HPA-China was established by Jeff Crowther in July 2010 with founding members Jarrow Formulas and NSF International. Crowther is also the CEO/Executive Director and has been living in China since 2005.

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The Health Products Association-China is working towards the development of China’s natural health product industry by advocating for a more open and transparent regulatory environment. The association is committed to increasing the trade and availability of its member’s products and services, which will benefit the health and wellbeing of both industry and consumers alike.


Jeff Crowther – Executive Director

Since 1993, Jeff has been working in the natural health product industry. From 1993 – 2006, he worked with GNC and then NBTY. Making the move to China in 2005 as NBTY’s representative, he assisted in opening their first office in Beijing. In 2006, he took the position of Chief Representative to China for the Natural Products Association and worked under the American Chamber of Commerce in Beijing. In 2010, he established USCHPA with founding members NSF and Jarrow Formulas and subsequently became its Executive Director.

He is recognized as one of the foremost experts on China’s developing natural health product industry. He has published many articles on the subject in Nutraceuticals Magazine, Nutritional Outlook, Natural Products Insider, Nutrition Business Journal, etc. Jeff has also produced numerous educational seminars in the U.S. and China in cooperation with such organizations as U.S. FDA, U.S. DOC, New Hope Media, Virgo Publishing (Informa), Chinese Ministry of Commerce, China Health Care Association, China Council for the Promotion of International Trade, Chinese Medicine Association and others in order to promote the natural health product industry.

Jeff received his BA degree from San Diego State University in Asian Studies and Mandarin Chinese.

Diao Chongfeng (Charles) – Regulatory and Sourcing Manager

Charles received his BS degree in Food Science and Engineering from JiangNan University in 2015. In the latest 3 years, he worked in FMCG and Ingredients industry for Anhui Swire / Coca-Cola Beverage Co.,Ltd,  Wuxi Cima Science Co.,Ltd and is now the association’s regulatory and sourcing manager.

Yi Zixin (Fiona) – Communications Manager (Chinese Language)

Fiona has her Bachelor’s Degree in Biology from University of Texas at Austin. She is planning on attending medical school and is passionate about health and wellness. Fiona runs the association’s weekly newsletter “China Updates”.

Wang Duo (Carrie) – Translation / Interpretation

Carrie graduated from Sichuan International Studies University majoring in International Politics. Having worked for Ogilvy and EASTWEST Public Relations firms as a Senior PR Associate, she has rich cross-industry PR communication experience. Her clients included Amazon, Experian, AGA Rangemaster, Smaato and IEEE Standard Association, etc.

Yang Wei (Alice) – Translation / Interpretation

Alice received her BA in English from Hunan Normal University and her MA in Communications from Beijing Normal University. She was a journalist for China’s Foeign Trade Magazine and held the position of Deputy Editing Director at the China Council for Promotion of International Trade.

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