The provincial regulator of industry and commerce of Henan province recently launched a special campaign to crack down on illegal food and health food advisements.

The agency bans the use of specific expressions including “the best product” of a kind or ”national product“ in the advertisement of relevant products.

The issuing of food ads should be conducted based on laws and regulations. The ad agencies should not issue ads that are not legal or have not obtained official approval.

All data used in the food ads should be scientifically quoted. Spokesman featured in the ads should not recommend products that they did not use before. (Source: qing5.com)

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